Artist's Statement

My mother told me that when I was two years old I would sit for hours and furiously color up a storm with my crayons. I don't doubt this, as my ability to be intrigued by art has not diminished. My attention has always been enticed by colorful images, shapes, and typography but it wasn't until high school that I realized graphic design was the type of art that I was put on this planet to make. As I became more acquainted with computers I found that my love for putting graphics and type together could be more efficiently accomplished in this medium.

There are messages that need to be related to people in this modern day world of business. I feel that graphic design is the art held responsible for drawing the attention of viewer to message. I enjoy creating art that serves a specific purpose in the business world at the same time. That is why I feel graphic design in the form of advertising is my avenue of direction.

The sort of graphics that appeal to me most are usually advertisements that grab my attention with striking color and uniqueness. One example that I saw this past summer was an Evian ad that covered the entire side of a building on Sunset Ave. in Los Angeles. The ad was sleek and sophisticated while at the same time intriguingly fresh and creative. This was an ad I would love to say that I created. The man pouring a bottle of Evian water in this ad had the look of utter confidence upon his face. The look of confidence upon his face gave me the feeling that he was sure evian was the best product out there. It definitely made me feel like any customer who was to buy this product would be satisfied.

Graphic design can be used to persuade people's feelings about a product. Therefore, ethical issues are essential to a designers thought process. It's up to each graphic designer to create designs that they feel good about promoting to society.

The sleek and elegant yet funky and stylish look is what I strive for most in my art. I want to be able to communicate a specific message to viewers while also providing something fun to look at. I always attempt to give my art a fresh and different perspective that is interesting to look at and captivates the audience.