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What students, faculty, and recent graduates say about Mass Communication at Principia.
At Principia, you gain a work ethichow to dig in-depth for a story, to be thorough, accurate, and on time.
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A hands-on major
"The best part of the mass comm major," says one student, a junior,
"is the practical experience. Not only are the classes hands-on, but you
can write for the newspaper, broadcast your own radio show, or work as a camera
operator on a campus TV show. It really gets you ready for the field you'll be
going into after graduation."
Along with hands-on opportunities, a senior mass communication student adds,
"there's a high demand for quality and precision." This student chose
mass comm because she loves to write. Then she discovered film editing and set
up a production internship with CBS to explore her new interest further.
A senior, who is combining minors in English and computer science with his mass
communication major, interned at CNN last summer. "While CNN's equipment
was extremely high-tech and expensive, it was fundamentally the same system we
have in the Mass Comm Department," he says, adding that what he has been
doing at Principia directly applies to what he'll be doing after graduation.
Plenty of contact with faculty
"The mass comm faculty are not only great professors," says a third
senior. "They're great friends. They want to know what you think, how you
feel, and where your direction is. They go out of their way to help." At
the same time, as another mass communication student says, "If you want to
do well, you have to invest lots of time, you have to be driven by your own
desire to succeed."
"My freshman year I took both radio and video production," says a
junior. "During class there were only eight of us, so we each had time with
the professor. He would encourage us to go back to the studios and editing labs
that same day and work further on our own. You get good experience and start
getting it earlier at Principia."
She had expected the work in mass communication to be mostly technical, but
discovered "how wonderfully creative" mass comm courses are.
"Also," she adds, "the professors have a lot of experience to
share with us. They flat out tell you how it is. They don't make the business
look pretty when it's not, and that's a really positive thing."
Demands for professionalism
Besides teaching subject matter, says a mass communication professor, "I
teach patience, how not to be afraid of technology, how to get along with other
people under pressure, and how to meet demands. If you want to purify gold,
you've got to put it in the fire. So we create situations where the heat gets
turned up a littlebut the only way students can get burned is to hold onto
false securities."
An international student majoring in mass communication and minoring in
political science says, "Everything we do here has to be done well and in
a limited time frame. In newswriting class, we have the same deadlines we'd have
on a newspaper. If I want to interview someone, I have to call ahead and make
sure I'm there on time, ready to ask what I need to ask and get the story out.
The same thing applies to radio and television. You have to prepare your show
and have it ready for broadcast under tight deadlines."
Students are also encouraged to collect their projects from mass communication
classes into professional portfolios to use in securing jobs after graduation.
International study/travel
In addition to individual mass communication internships within the United
States and abroad, Principia students enjoy a variety of group-abroad options
to different parts of the world. A Principia Abroad to London, Paris, and
Brussels, led by a mass communication professor and designed specifically for
20-25 mass comm students, is scheduled for spring quarter of 1996. Students will
combine exposure to these three major centers of Europe with a focus on how
the media operate in other cultures.
Up-to-date communications facility
"I was incredibly impressed with the facilities here on campus," one
student said when asked how she decided to major in mass communication at
Principia. "In my freshman year I was taking both radio and video production
and was working in studios and editing labs without having to wait for my junior
or senior year."
Mass communication as a second major
Some students choose mass communication in combination with a second major in
order to have more depth in a particular field. Currently, students have double
majors in conjunction with mass communication in political science, business
administration, world perspectives, sociology, theatre, history, Spanish,
English, and environmental studies. And the mass communication curriculum
includes specialized courses in business reporting, environmental reporting,
and sports reporting.
Recent grads look back
"I had the best of both worlds," says a 1992 grad who majored in mass
communication. "Principia's smaller size gave me the opportunity to be a
part of everythingradio, newspaper, and television. My internship at a
large, top-ten television station gave me a taste for what it is like out in
the business world. I was able to integrate what I had learned as an intern
into developing an on-campus TV program. While I tried everything at Prin,
television seemed to be my forte, and that's where I am now, a weekday-morning
anchor and reporter at a CBS affiliate."
"I'm a reporter for a TV station in a major market area," says another
1992 grad. "In addition to the basics of journalismhow to cover a
story and how to approach it in a fair and honest waythe most important
thing learned at Principia was a good work ethic."
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